![]() Cool gets created by consumers - and that cannot be orchestrated. Because cool cannot be created by agencies and marketing boffins. How on earth do they match the 'coolness' of the Apple products - coolness which seems to defy all logic and reasoning? Coolness that gets you to buy the iPhone when 'the next big thing' already exists? The conclusion has been updated due to the lawsuit fiasco between Apple and Samsung. Though this commercial is very transparent, not special effects or advance psychology and intelligent manipulation some things should be noted. That's the challenge for Samsung - and for all those who compete in various categories with Apple. This may be the longest Breakdown of a commercial so far on my blog. The first in the queue for the iPhone 5, seen in this video, plans to sell the phone to the highest bidder - for charity!.Īnd, unlike an 'orchestrated' shoot, this is what the queue for the iPhone 5 looks like. There's no creative director in the world who could think up a story like this one. While Samsung had to create and choreograph the vox pops, Apple's consumers are 'creating' the communication which makes the phone cooler still. Whatever Samsung says, it will be, in marketing parlance, producer-speak and not consumer-speak - and producer-speak is taken with a large pinch of salt by consumers.Īpple, on the other hand, is saying little or nothing about the phone, other than the rudimentary tech announcements. Samsung has tried, valiantly, to make their phone 'cooler' than the iPhone - and it hasn't worked. Samsungs Newest 'Next Big Thing' Ad Is Just Like Last Years Model, But Slightly Bigger. Samsung galaxy commercial the next big thing free#Samsung has tried, valiantly, to make their phone 'cooler' than the iPhone - and it hasn't worked. Galaxy Z Fold/Flip 4 are here Get 1,000 off AND a free memory upgrade. Not because Samsung says so or because Apple says so, but because the consumer says so. So why is the iPhone 5 selling like hot cakes - even giving a fillip to the US economy? "Some analysts expect Apple to sell up to 10 million iPhone 5 models in the remaining days of September and JP Morgan estimates the phone release could provide a $3.2 billion boost to the US economy in the fourth quarter," says Times of India.īecause the iPhone 5 is cool - cooler than the Galaxy SIII. More importantly, the TVC attempts to demonstrate that most of the features in the new iPhone are features that already exist in the Galaxy SIII - and hence, for Galaxy users, "The next big thing is already here." Samsung Galaxy SIII is cool, the ad seems to insist. Shot almost like a documentary-vox pop, the TVC uses the word cool (or comparatives and superlatives) 4 times. According to the new tech blog The Information, which has broken a few Apple-related scoops in the last few months, Samsung has tapped senior Apple Store designer Tim Gudgel. The commercial shows, ostensibly, queues of consumers waiting for the Apple store to open as they wait for the much-awaited new offereing, the iPhone 5. In anticipation of Apple's iPhone 5, Samsung went out on a limb and released a commercial which took the iPhone 5 head on, feature for feature. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |